presented by Clearleft
19th – 21st May 2010 Cumberland Hotel, London
Day 3 9:00am – 12:30am
Having trouble getting folks to sign-up for your web application? Are people having a tough time using it for the first time? And, after they stop by a few times, do they stop engaging and leave, never to return? These extremely common problems are the bugbear of web-based software.
As people use your web application, they go through a series of stages. These stages are well-defined, but are often an afterthought for design teams. In practice, however, getting people from one stage to the next are the primary hurdles of creating a great user experience.
How can we as designers best move people along this “ladder of engagement”?
In this workshop Joshua Porter will illustrate how to improve the overall effectiveness of your web application. You will learn the primary hurdles of the usage lifecycle and the major design challenges of each stage, including:
Attendees of this workshop will come away with a clear picture of how to design for their own usage lifecycle and will have dozens of examples to implement immediately.