Guerilla Usability Testing

Usability tests are an excellent way of discovering problems with a product or service. Commissioning a dedicated usability lab will provide a high degree of scientific rigour but obviously comes at significant cost. Instead of a single academic evaluation, why not bring your usability testing in-house and run it alongside your design and development process? Two or three quick-and-dirty usability tests will not only provide better results but will also allow you to iterate your product between tests, ultimately leading to a more refined product.

Usability testing needn’t cost the Earth. In fact, there’s no need for all that expensive equipment, a dedicated lab and or even expert evaluators. It’s entirely possible to run a test at your own office, a cafe or even your subject’s home.

In this workshop, Andy Budd will show you all the tricks of guerilla usability testing. You’ll learn how to plan a test, recruit users and set up your testing environment. You’ll also learn how to moderate tests effectively and evaluate the results. By the end of this workshop you’ll have all the ammunition you need to run your own guerilla usability tests.