Creating a Culture of UX

The responsibility of a user experience practitioner is far greater than improving the usability of interfaces and the organization of site content; we must help to create a culture of continuous feedback, experimentation and iteration. In order to do so we cannot narrowly define ourselves as designers, architects or developers, but instead position ourselves as business strategists.

This workshop will teach you how to evangelize the importance of UX practices within your organization, how to gain the confidence of key decision makers, and how to foster partnerships with colleagues in other departments in order to create a sea change. You will participate in exercises on how to sell in new approaches, activities and deliverables, how to conduct the necessary work on the sly when you’re met with resistance, and most importantly how to effectively say No to harmful practices that ultimately hurt your customers’ experience.

It is highly encouraged for participants to bring examples of problems they are currently facing so that together we can find a way to negotiate to a better solution.