UX London presented by Clearleft

19th21st May 2010 Cumberland Hotel, London

Content Strategy: Give Content the Attention it Deserves

Day 2 1:30pm5:00pm

Web content: it’s the meat in the sandwich, not the icing on the cake. Too often, organizations fail to deliver content that meets user needs and serves their business goals. Even during website redesigns, the editorial process gets short shrift in favor of building new features and creating new designs. Thinking about the content is always left until the last minute, always thought to be somebody else’s problem.

Ever wonder why so many websites feature dense, unreadable prose? Force you to navigate through pages of brochure copy and legalese? Look like they backed up a truck full of PDFs and dumped them in the content management system?

No content strategy, that’s why.

When done the wrong way, creating new content and managing the approval process takes longer and is more painful than anyone expects. But planning for useful, usable content is possible—and necessary. It’s time to do it right.

In this workshop, we’ll discuss approaches you can use on projects to:

  • Plan for content that aligns with business goals and user needs.
  • Evaluate existing content and make decisions about what to do with it.
  • Maintain content over time, with clear ownership and review processes.