Content Strategy: The Missing Piece of the UX Puzzle

Dealing with web content is hard. It’s complicated, expensive, time-consuming, and often overwhelming. There’s new content. Legacy content. User-generated content. Print to web. Text to video. Static to dynamic. The list goes on and on.

But who’s responsible for wrangling all this content into submission? Agencies want the client to do it, but the client doesn’t have the necessary infrastructure to plan for and execute user-centered content. The client wants the agency to do it, but the agency doesn’t have the subject matter expertise—let alone the internal resources—required create content that’s always accurate, relevant, and consistent over time.

Good news: The practice of content strategy gives us tools and processes that can help bring order out of your content chaos. But before we can sell our organizations on investing time and money in content strategy, we need to help stakeholders understand exactly how content can make or break user experience, and what the costs are when we wait until the 11th hour to deal with it.

What will be covered?

Content strategy is the practice of planning for the creation, delivery, and governance of useful, usable content. In this workshop, we’ll learn how to:

• Diagnose common content pain points.
• Integrate content strategy into your current web strategy processes using a repeatable methodology.
• Conduct quantitative and qualitative content audits.
• Structure content strategy documentation.
• Techniques for getting stakeholders to understand and align on the business value of content strategy.

Who should attend?

This workshop is for anyone who’s convinced that great content is central to a successful user experience and wants the tools to make it happen: Marketers, web editors and writers, user experience designers, information architects, product managers, and anyone else who deals with web content.